SAMSUNG PRESENTS: MAKE IT with NILE RODGERS

“We don’t know what we’re doing when we do it, and that’s why it comes out good.”

- Joe Strummer (The Clash)

As someone who taught themselves editing through youtube videos, I have always been a fan of a masterclass series, so when mother studios approached me about directing interviews on how technology has changed the music creation process with Nile Rodgers, I immediately knew I wanted to see a practical example of the different elements of a track coming together.

This series captures musical history in the making, aiming to open StemDrop – a global music collaboration programme that gives new artists a platform to showcase their talent.

The documentary series, Make It With Nile, uncovers some surprising changes in how people make it in music, thanks to technology - specifically smartphone tech and platforms like TikTok. There will always be a debate if this is better or worse, so what better way to find out than ask a music icon and some of today’s most exciting music-makers?

Over four episodes, Make It With Nile hosts conversations and collaboration sessions between Nile and the latest and greatest in young music makers, all of whom ‘made it’ using nothing but their phones, their bedrooms and their raw talent. Armani White, ALTÉGO, INJI and Dréya Mac have honest discussions about how they all ‘made it’, which is compared with Nile’s experience through decades of pushing musical boundaries, along with more than a few anecdotes.

Shot on location at the iconic Real World Studios - the birthplace of tracks from Amy Winehouse and Beyoncé to Van Morrison and Kylie Minogue - the films will form the backbone of Samsung’s latest UK marketing campaign for Samsung Galaxy Z Flip4 and Galaxy Buds2 Pro. Offering insightful viewing whilst showcasing the possibilities of Samsung tech.

Working with Nile was an incredible experience, and I sincerely doubt there are many musicians out there who could so easily demonstrate the full spectrum of the creative process in such a short time. Hence, the next step involved picking the right contemporary artistS…

Episode one featured Armani White, the artist behind the song Billie Eilish which racked up over 41 Billion streams on TikTok and demonstrated the creative process behind writing a hit record.

Episode Two was based around the production side of a track and featured Dj Duo Altégo as they demonstrated sampling and composition.

Episode three was about collaboration and featured the story behind one of the biggest dance tracks of the year, Gaslight and how Inji, an artist who had never before released a song, broke the internet.

And Episode four featured the triple threat that is Dreya Mac and was all about showmanship and creating buzz around a song release.

FULL episodes below