FROM EARLIEST CONCEPTION TO GALLERY DIRECTING THE LAUNCH OF TIK TOK’s #RAP WITH A THREE-PART SPECTACULAR LIVE SERIES, WORKING WITH Out SINCE TUESDAY ON OI TIKTOK WAS A DREAM COME TRUE.

We created oi TikTok from the ground up to be an authentic music show for a modern short attention span audience. The show ran at 1hr+ and was a part-scripted, fully live broadcast of mayhem across the TikTok platform over three weeks.

HOSTED BY THE AMAZING MOYO, ELLIE PROHAN & SPECS GONZALEZ THE SHOW featured performances and interviews with some of the countries leading artists, such as ms banks, potter paper, m1llionz, Knucks, Dreya Mac, switch otr & many more.

We delved into the culture with exclusive interviews, in-studio games and live in-chat and studio audience participation. The show was sponsored by JD sports, and we created custom vt adverts for the show as well as an in-studio game called Crep check. Each episode also ended with an exclusive multi-artist cypher performance that would see artists go back to back over DJ star one’s mixes to end the show.

It was a huge success in engaging audiences and retaining viewership throughout each broadcast, being shared and viewed millions of times after.