So yeah, we made an 80 year old great grandma into an influencer… what more do you need to know? Grime Gran became a national treasure overnight, featuring on multiple national news stations and building a strong core following before we even dropped the first episode.
Margie Keefe A.K.A Grime Gran is an 81-year-old East End grandma whose grandson created the legendary Risky Roadz series in the early 2000s. During this time, Margie met some of the country's now biggest artists as they visited her house as kids. This series sees Margie reconnecting with some of the artists she saw grow up and also meeting the next generation of UK talent.
How We Made It Happen
We created Grime Gran as an original online content series that launched Margie into the spotlight. As her fame exploded, we didn't just make content and disappear—we worked with her to secure professional representation and developed a full E4 series that brought her story to even bigger audiences. The channel loved her so much they had Margie deliver E4's official Christmas message two years running.
Since working with us, Margie has gone on to...
Rack up 300K+ followers across Instagram and TikTok. Star in Burberry's prestigious "Portraits" series alongside Joanna Lumley. TikTok Partner with EE to combat Christmas scammers. Land campaigns with Adidas, Gym Shark and HYROX.
Become a bonafide British icon who proves you're never too old to break the internet.
CREATOR RISKY ROADZ
PRODUCER LOUIS MELVIN
PRODUCTION MANAGER KERRY BRANDON
EXECUTIVE PRODUCER JAMES PAYNE
DIRECTOR THEO WILLIAMS
DEVELOPED WITH FUNDING FROM CHANNEL 4 and later recommissioned for E4 online.