**AFC**

**x Chivas Regal**

It’s football with a twist

Director | Arsenal FC x Chivas Regal

I directed this high-energy social series for Arsenal FC and Chivas Regal, a project that blended light-hearted comedy with competitive games. Hosted by BAFTA award-winning comedian Mo Gilligan, the show relied on Mo’s authentic passion for the club and his natural comedic flair to engage a global audience.

This project marked my second collaboration with the creative agency False 9, following our previous work together on football-focussed content. Working closely with their production team, I played a key role in the creative development of the show; Mo and I co-wrote the series, collaborating throughout pre-production to refine the scripts and hit the specific comedy beats that gave the episodes their unique pace.

The series was a massive digital success, launching on Instagram and attracting tens of millions of viewers. By balancing structured comedic segments with the spontaneity of a live environment, we created a format that felt both premium and genuinely authentic to Arsenal’s fan culture.